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Staging Power!

Most Realtors know,  good staging works...  Still, it's a question of expenses vs. income. 

Recently, I had a condo listing for almost 4 months... (average time on the market here is 6 months).  It was In an upscale area of NW Portland (Forest Heights)...  reasonably priced, vacant, easy to show...yada, yada...fresh paint inside, professionally cleaned carpet and the exterior was being painted for the whole development this month.   A REALLY nice property!!!!   A listing agent's dream, right?

And I always got good traffic (at least 3-6 views per week)....  Broker's Open, open house (flopped...they do not do well in Portland..I met some neighbors..), flyers, VFlyers, 800# on the sign, webpage for the listing.  Constantly on Craig's List and other syndication sites......

I had lots of calls; lots of interest!!!   But no one would pull the trigger...

Maybe it was a little cold and though no one ever gave me this feedback, I think there was a question as to, "Where will the dining table go?", or where would the couch and TV be....?

We staged it last Monday and got an offer in 6 days (accepted).

Look at the Living Room in this VT:  http://www.pdxvtours.com/8028641/small.htm

Then look at the staging:  http://tinyurl.com/65dxpp

I always like staging, but now I'm a staging fanatic!  I'm a believer!

http://www.transformationsdesign.com

 

Published Wednesday, December 02, 2009 2:12 PM by Phil Anderson

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